A Strategic Snapshot of Kure Superfoods

Kure Superfoods is a standout in the food and nutrition local industry in Portland. Their journey started as a small juice cart vendor in 2011 with a mission of making healthy and delicious food. The business has slowly expanded all across Oregon with locations in Portland, Beaverton, Cedar Hills and Lake Oswego.

Note:

This review was conducted independently through Veritas Advisory, a student-led consulting project that's focused on improving local small business strategy through data analysis, observation and creative thinking. This analysis was conducted using only publicly available information, social media insights and menu pricings. The report as shown below is a suggestion based on the findings of the analysis.

Kure Superfoods: A focus on Health with Potential to Scale

Kure Superfoods has become a hit in Oregon, mainly due to the healthy-food focused scene that is present in the state.

Their product line, despite being broad, is focused with offerings ranging from smoothies, acai bowls, protein shakes, lunch and breakfast items and even a kid's menu. Pricing is a little more on the premium side with the smoothies averaging somewhere between $8.50 and $9.00. Their bowls range from $9.49 to $12.99, and their lunch items go up to around $14,99. While many customers believe that the quality is worth it, the most consistent feedback was about the portion size not meeting the price expectations. One way to adjust this is by collaborating with nearby fitness centers and providing deals for gym goers and students which are the bulk of Oregon's healthy fitness market.

Social Media Breakdown

Kure Superfoods is mainly prevalent on social media platforms such as Instagram. Their content itself seems promising with a consistent aesthetic theme. On Instagram Kure (@kuresuperfoods) has posts with vibrant colors, images of their bowls and other offerings. However their biggest drawback on social media comes from their lack of consistency in their posting. Despite having over 18,000 followers and over 1,000 posts, their posting schedule in the last 2-3 years has been heavily inconsistent which has led to a severe drop in their interactions which can hinder their growth for new customers.

Location

Beyond their social media, Kure's locations also poise the company for strong potential for growth. They have locations scattered across Oregon with stores in urban hub centrals such as Cedar Hills, Portland and Beaverton as well as Lake Oswego. Due to their locations they're able to heavily benefit from high foot traffic. Most locations are also within walking distance of fitness centers and strip mall areas for easy accessibility for the company's target market.

Final Takeaways

Kure Superfoods has managed to create themselves a pedestal at which they stand as the premium healthy foods center. With its commitment to healthy ingredients and strong brand identity and product offerings, Kure is able to benefit from Oregon's strong healthy community.

However as competition continues to increase in the health and fitness industry, strategic improvements can help keep the business competitive in the long run. These improvements include a more consistent upload schedule for their Instagram, more programs for students and collaborations with fitness centers to include deals that make the pricing structure more enticing and more interaction with their customers. By pairing these improvements with the strong foundation that Kure has already laid out, the business will be able to benefit from a more dynamic business strategy that positions the store to grow faster.