In the restaurant industry, some entrepreneurs stand out not just because of their success but also because of their unique paths that they took to achieve it. Meet Hari, a visionary entrepreneur who carved his own route to success by fusing multiple cuisines to create Tikka Taco Rito.
The Beginning: Loopnet and Building Partnerships
Hari's journey started with a simple idea: merging cuisines to broaden his target audience. He was able to see that if he opened up an Indian restaurant it would restrict his clientele and would be a too narrow audience. Hari realized that if he fuses both Indian food and another popular cuisine like Mexican food it would be much easier for people to not only understand the menu but also be open to trying something new. Using a platform called Loopnet, Hari found the perfect location to start his new business. By communicating directly with owners and understanding the intricacies of costs and operations, he strategically expanded into owning a business in Pearl District.
Strategic Location and Marketing
Key to Hari's strategy was where he wanted to open his restaurant. He said that when he was first looking at locations to open his restaurant he wanted to target places near apartment complexes and office workspaces. His reasoning was that when there is heavy foot traffic on weekends, it would be easy for customers to spot his business. While Hari also leverages social media as a marketing tool, he depends mainly organic reach rather than paid ads, making his marketing strategy also cost effective and sustainable.
Family Support and Work-Life Balance
A huge part Hari's journey is the unwavering support of his family, especially his wife. He has structured his businesses to ensure they don't consume all his time, allowing him to prioritize family and personal well-being—a balance he cherishes deeply. Hari attributes his ability to maintain this lifestyle to a mix of luck and thoughtful business structuring from the outset.
Long-term Vision and Inspiration
Hari's success story is one of gradual growth and perseverance. He takes inspiration from his early college days when he used to listen to the "How I Built This" podcast, learning more about how successful entrepreneurs built their empires.
Hari's journey is a testament to innovation, risk-taking , and the invaluable support of loved ones. As he continues to expand his culinary dreams, Hari remains committed to enriching his community's dining experience through a blend of flavors and cultures. His story serves as an inspiration to aspiring entrepreneurs, highlighting the rewards of embracing diversity and maintaining a balanced approach to business and life. For this is just the start of his journey as well as TikkaTacoRito.
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